The Easy & Effective Customer Loyalty Program

Coupons Are Killers

We all know that coupons kill business — at best they bring in new customers, but far too often coupons are at their worst… they slaughter our business by training customers to wait for the soon-to-come coupon. They simply don't work the way we intended, but the alternatives seem… well, non-existent… until…

Rewards Incentive Programs

We all know these programs… you get a card and the merchant punches or initials it each time you visit until you get something free… they're everywhere… and they work, so why not do that yourself? For a mere few bucks you can have cards made up, buy some fancy hole punches and start issuing cards immediately!

Almost instantly you have your own customer loyalty program!

Failures Of Rewards-Based Incentive Programs

The mindset above doesn't lead to greater profits and let's look at what you want to see why:

1. You want more customers
2. You want current customers to come in more often
3. You want to increase your average ticket
4. You want to spend less and make more

Does every rewards incentive program give you what you want? Absolutely not! Let's compare what you want to what our punch-card-based system offers you:

1. You want more customers

   Punch card systems as well as card-based systems (those ones where the customer is forced to carry around a card to be rewarded) don't encourage more customers … they encourage current customers to spend more, but only if they have their card

2. You want current customers to come in more often

   I debated drawing a line through this one — or half a line through it at the minimum — because customers are only encouraged to come in if they have your card and only if they remember it is in their purse or wallet… what you want is to constantly encourage people to repeatedly return to your business, not just if they happen to remember.

3. You want to increase your average ticket

   Every rewards-based loyalty program I know of (this explicitly does not count coupons!!!) encourages higher ticket averages.

4. You want to spend less and make more

   You want more than to just spend less and make more… you want to properly invest your money so that it makes you more than it costs

The Dream Program

Let's imagine giving you everything you want with a loyalty program designed for customers. That was not a typo — I meant for customers. If your customers feel that you care for them, about them, and want to see them — them personally — in your restaurant, then you will have the magic combo that gives both you and your customers the best. So, let's imagine what a program like this would look like:

1. You want more customers

   Word of mouth has always been the best advertisement known to mankind, so we want a program that encourages customers to spread the word. Ideally — and we are dreaming — our program would also find customers for our loyalty program. This makes our loyalty program customer-centered by providing recommendations from a trusted source… something we all want.

2. You want current customers to come in more often

   The Digital Age has made it so that we are no longer confined to printed media and that means savings and easy access to customers… we want a program which emails, texts, and integrates with Facebook to make it easy for customers to view their rewards and see how much we appreciate them and their business.

   Additionally, customers who visit more often should get better rewards for their repeat business… this is a win-win situation for customers and our business!

   Let's push the envelope… we are still dreaming after all… and take the opportunity to wish customers a happy birthday, anniversary, new year, … celebrate their holidays with them and even offer them a reward to stop by and share their special days with us.

3. You want to increase your average ticket

   Happy customers, customers that feel you care, customers that have heard about your location from their best friend are customers that spend more. Customers on the verge of getting a reward spend that extra little bit to push it over the top and then come back to redeem their newly-earned rewards. Customers are happy to spend more when they earn more, so we stay customer-oriented.

4. You want to spend less and make more

   For every dollar we invest we'd like to see at least a 500% ROI -- hey, we're dreaming here, so let's push the envelope

Repeat Returns

Believe it or not, our dream program exists! Let me let you in on a not-so-little secret. As of October 27, 2011 at 5a.m., the average merchant was earning $50 in customer spending for every $1.01 invested in Repeat Returns! That's almost 50 times the sales for each dollar invested!

"So what?", you might ask … if you were out of your mind…

Repeat Returns is your dream customer-oriented loyalty rewards incentive program! It provides you with everything you're looking for and, as importantly, everything your customer wants.

To find out exactly why Repeat Returns is right for your business, just click here: Repeat Returns :: The Customer Loyalty Program

Are you ready to find out more "from the horse's mouth"? Then, call Repeat Returns right now (normal business hours) at 800-562-3015 and tell them Jeremy Miller sent you… they'll instantly know who you are talking about.